Hi Creadora!

Today, we're diving into the essential truth about finding clients: it's all a numbers game. The more eyes you have on your product or service, the higher your chances of making a sale. Let’s break it down.

If your conversion rate is 2%, you need 1,000 people to see your offer to get 20 clients. Sounds simple, right? But how do you get those 1,000 views? There are three primary ways to drive traffic to your offer: organic, paid, and earned.

1. Organic Traffic

Organic traffic comes from the content you put out there. This includes blog posts, social media updates, and other free content that attracts potential customers over time.

• Pros: It’s the cheapest option and tends to be the most stable long-term.

• Cons: It takes a lot of time and consistent effort to see significant results.

2. Paid Traffic

Paid traffic involves advertising on platforms like Meta (Facebook and Instagram), Google, and others. This is where you pay to get your offer in front of a targeted audience quickly.

• Pros: You get direct and fast results.

• Cons: You need to know what you’re doing, or you might burn through a lot of money without seeing a return.

3. Earned Traffic

Earned traffic comes from features, partnerships, and other forms of exposure that you earn rather than pay for.

• Pros: Establishes credibility and can have a big impact.

• Cons: It’s not entirely in your control and can be hard to secure.

Our Strategy

At Creadora, we utilize a blend of organic and earned strategies to drive traffic to our offers. We focus heavily on Pinterest and our email list for organic traffic. This allows us to build a stable and loyal audience over time. For earned traffic, we form partnerships with fellow female entrepreneurs, which helps us reach new audiences and build credibility.

Why does this matter? Because knowing where and how to focus your efforts can save you time and resources. It's all about finding the right balance and strategy that works for you and your business.

Remember, finding clients is indeed a numbers game. Keep putting your offer out there, optimize your strategies, and watch your client list grow!

Your next steps:

• Review your current traffic sources: Are you relying too heavily on one method? Diversify where you can.

• Experiment with different strategies: Test out new platforms or partnerships to see what works best for you.

• Track and adjust: Keep an eye on your conversion rates and adjust your approach as needed.

We hope this insight helps you on your entrepreneurial journey. Keep pushing forward, and remember, you’re not alone – we’re here cheering you on every step of the way!

Need help figuring out your business strategy?

Create It Yourself

^{Handy resources to help you build your business.}

• How to launch your business in 4 weeks.

• Creadora’s guide to building your dream business.

• Creadora’s guide to shifting your mindset (free download)

Weekly Affirmation