Attracting clients with freebies

Hi Creadora!

We know how important it is to build your email list and attract the right clients. One of the best ways to do that? Offer a valuable freebie (also known as a lead magnet) that draws potential clients in and showcases what your business has to offer.

But with so many options, how do you choose the right freebie to offer? And once you've captured those contacts, how do you make sure they stay engaged and eventually become clients? Let's break it down.

Step 1: Choose a Freebie That Solves a Problem

Your freebie should address a real pain point for your target audience. The more relevant and actionable it is, the more likely your potential clients will exchange their contact info for it. Here are some popular types of freebies:

• Checklists & Cheat Sheets: Quick and easy to consume, these offer immediate value. For example, a "Quick-Start Social Media Checklist" for entrepreneurs just starting out.

• Templates & Resources: People love done-for-you templates like email sequences, social media calendars, or design templates. You’re offering them a head start.

• Webinars & Workshops: Interactive and packed with value, webinars allow you to connect on a deeper level while demonstrating your knowledge.

Remember, make it niche—something specific that speaks to your ideal client’s needs. If your freebie is too broad, it won’t attract the right people.

Step 2: Use Your Freebie to Build a Relationship

Once you’ve chosen the perfect freebie and captured those email addresses, what comes next? You can’t just let them sit there! It’s time to nurture those leads and build a relationship.

Here’s how to keep the momentum going:

1. Create a Welcome Email Sequence: After someone downloads your freebie, follow up with a sequence of emails that introduce them to your brand, your services, and your story. Keep the conversation going!

2. Provide More Value: Don’t just stop at the freebie. Share additional tips, resources, or personal stories to keep your audience engaged. This keeps you top of mind as they grow to trust your expertise.

3. Encourage Engagement: Ask for their input or questions. You want to create a two-way conversation where they feel valued. Include a CTA to book a discovery call or reply to your email with any questions they have about your services.

4. Guide Them to Your Paid Offerings: Once you’ve built rapport, you can start introducing your paid offerings. Whether it’s a service or product, make sure to position it as the next logical step in solving their problem.

A Freebie Success Story from Creadora

We recently worked with a client who wanted to attract more traffic to her website and grow her email list. We created an Art Placement & Styling Guide as her freebie, as her audience is looking for artwork. Once potential clients downloaded the checklist, we followed up with a 4-email welcome sequence that led them to book her services.

Within a month, she saw a 20% increase in email subscribers and converted several of them into paying clients. It all started with a simple but effective freebie!

Need help setting up your lead magnet? Click here to schedule your free strategy call.

When you're ready, here are 3 ways we can help: